Gatorade and Serena Williams? Yes Please!

We joined forces with global drinks agency @SweetandChillidrinks in 2016 to create this life-size pop-up tennis court for Gatorade and Serena Williams.

The brand activation was designed as a special masterclass with Serena Williams, giving six of Australia’s rising tennis stars the opportunity to learn with the best. The portable tennis court was built by the team at MNR Constructions and later installed in the Woolworths car park in Ashwood, Melbourne.

The event generated great exposure ahead of The Australian Open, showcasing Serena’s skills on and off the court. While there, she gave sporting personalities tips on how to serve, including cricketer Peter Siddle, former Hawthorn captain Luke Hodge, former Geelong captain Joel Selwood, and Australian Women’s cricket captain Meg Lanning.