Case Study – Klarna Event

Client: Zeal Experiential

Brand/Event: Klarna “Smooth Sessions Australia”

Location: The Calyx, Sydney

Photos: Good Thanks Media and MNR


Smooth Sessions is a global thought-leadership program and series of not-to-be-missed networking events run by Klarna, with unique insights provided by key industry leaders from around the world.


We created a Klarna-branded media wall creating opportunities for speakers, performers and guests to have their photo taken and to enter the event space. Guests are then exposed to the centre-piece of the event, the Klarna ‘Giant K’. This structure also included a built-in DJ booth for performances throughout the night.


This event allowed Klarna and other industry leaders to discuss a range of topics including the Art of Reinvention within retail, authenticity and human values, true leaders within the pandemic, gender equality, and putting customers first. By bringing together industry leaders, Klarna was able to create a platform to display how they are supporting current issues and initiatives.


“I just wanted to send through a huge thank you to Sam and the team for last weeks’ event!!

The client was super happy and everyone absolutely loved the K (although our DJ was totally questioning her shoe choice ) – the registration wall and stage looked sick too!!

Thank you so much for your patience and persistence with all the MNR elements; and the crew onsite – they were absolutely amazing and a real good bunch of peeps.”

Liz Sullivan
Producer, Zeal Experiential